Dawning of a New Day-Lewis

By Steven Zeitchik

We're officially calling a moratorium on all riffs on "There Will Be Blood" in connection with that movie. Or with anything else.

ThinkFilms' Mark Urman had an inspired comment about some of the movies that execs were about to screen at Sundance. "There Will Be Dud," the wag quipped. And this newspaper's been occasionally guilty with headlines like "There Will be Politics" in reference to Daniel Day-Lewis comments, but has stayed on the right side of the tolerability line.

But enough already.

Enough "There Will be Testosterone" on headlines of reviews of the film.

Enough "There Will be Milkshakes" as the name of a satiric Day-Lewis milkshake business.

Enough "There Will Be Schmoozing" for a social networking meet-up.

Enough "There Will Be Cuts" on reductions to the education budget in New Jersey.

Enough already.

The only formulation we'd like to see in connection with the movie? "There Has Been Enough."